JR’s platform presents itself to other applications and services, including 3rd party content providers, as a standards based information repository (e.g. NGOSS SID where needed). It is able to deliver information from any source, blended with information from any other source in a form that the requesting application, partner or SDP needs in order to perform its function reliably, thereby guaranteeing the user experience.

	Key Benefits:
	Agile service delivery – rapid  and reliable implementation of new, mashed, and 3rd party products and services Operationalizes an SDP with JR’s SOA architecture Increases operational reliability using unified information accessed quickly and consistently Increases user loyalty enabling services across multiple networks and to multiple devices Increases user satisfaction through contextual delivery of a wider range of products and services Increases user loyalty through product personalization     Above all implementing JR’ Subscriber Information Management suite is key to enabling a great user experience